This company hired me to develop a marketing asset management strategy for them. Previously it had been chaos! The framework they had been using wasn't practical, because they didn't have a focal nexus in which to store all of their material. As a consequence, several folk could be working on… more
This company hired me to establish a marketing asset management strategy for them. Previously it had been a shambles! The system they had been using was not efficient, due to the fact that they did not have a focal hub where they could save all their material. As a consequence,… more
This company employed me to build a marketing asset management strategy for them. Previously it was all over the place! The framework they had been using was not practical, because they didn't have a central nexus where they could store all their content. Consequently, lots of people could be working… more
In September I will be working for a big building society, attempting to sort out their content filing set-up. It will be challenging, because apparently they have been using an old-fashioned framework for ages, but I think it'll be entertaining. They are optimistic that I will be able to optimise… more
If you have a great service, it's a shame if it fails to become popular in the marketplace just due to the fact that you have not marketed it in the correct way. The marketing part of business is just as important as creating a good product to start with.… more